The Group’s discount chain is the second largest operator in Italy. Competitors have all switched to the “soft” format, making In’s the only hard discount left in the country. The chain’s strategy for success is based on a strong focus on the “high quality and low price” formula that identifies it.

In’s stores are organized for no-frills, self-service shopping. They are targeted to customers in search of excellent quality at the lowest prices available on the market. All products are private labels, offering a wide but shallow range of goods with a strong emphasis on in/out non food products.

Go to web site:
www.insmercato.it