An all-Italian success story
Pam Panorama is a Gruppo Pam company, historic Italian firm in the retail purchasing sector, which has recently celebrated its first 60 year anniversary.
Since its first store opening in 1958, a lot has changed: Italy, the Italians and, most of all, their shopping habits.
Gruppo Pam evolved along with its customers, ensuring the best shopping experience in every store.
The “Più a meno” acronym represents our daily concrete commitment to grant our customers more competitive prices and top-notch products and services.
In the words of President Arturo Bastianello:
“Everyday we work to provide an effective response to the wishes and expectations of our clients, trying to consolidate their trusts in us and to strengthen their loyalty to our brands”.
Pam, Italian company in the retail purchasing sector, is present on the territory with 218 directly operated supermarkets where, thanks to the talent of more than 7.000 saving professionals, it offers the best service, quality and saving to its customers on a daily basis.
5 are the promises the Company is committed to ensuring:
01
More and more competitive prices
02
An assortment able to meet the customers’ needs
03
Quality fresh products
04
An easy and fast shopping experience
05
Friendly stand and a high-quality service
Pam stands for “More for Less”, a perfect match with our company philosophy, translated today in the payoff “Life Best Spent”. Pam and Panorama wish in fact to offer everyday the best quality and service at convenient rates, helping their customers improve their lives.
Our history through
our archive photos
It was the late 50s
It was the late 50s when three young entrepreneurs gave life to a great idea: to gather the characteristic Venetian local sales counters in one place, thus offering, according to the American supermarket model, a high-quality service for a convenient price.
December 13th
1958
In a former movie theater in Padua the first Pam supermarket was opened.
Wide spaces, shelves stuffed with any kind of national and international products, from 30 to 40% cheaper than the other local stores.
Thanks to the innovative system, to the quality and the customer care, Pam shops gained immediate success from their very first open: the brand began to spread its presence on the national field and it introduced a professional course in order to train all the employees.
the
'60
the
'70
In the 70s the Company, pioneer among the large retailers, brought in the first in-service fish counter in Milan.
It also merged the Lombard Max Market and the Piedmontese Supermercati under the brand Pam, and it developed the Metà format, the first discount of the group.
In 1984 the first Panorama superstore was born in Marghera, characterized by a wide selection and a functional and appealing layout.
Meanwhile, the stores in Northern and Central Italy multiplied: Pam Panorama established itself as a relevant national retail company.
the
'80
the
'90
The 90s were full of good things for Pam: in addition to the network expansion with the purchase of the Superal chain, the new trademarked product line “I Tesori dell’Arca” was born.
Willing to offer high-quality and super fresh fishes, in 1999 the Trawlers Project began, thanks to a direct deal with a fleet of boats, which went to sea every day and, even today, provides its own harvest to Pam Panorama first.
The 2000s were a lucky decade: thanks to the collaboration with Oliviero Toscani, Gruppo Pam renewed its image, and, along with the English agency Twenty Twenty, redefined the design of the stores.
It also introduced the “Carta Superpremi” loyalty program - replaced then by Carta Per Te - and the new trademarked Pam Panorama line.
the
2000
June
2013
The innovative format Pam Local was born for daily shopping, focused on the attention for convenience and practicality.
The brand includes now over 100 direct and affiliate shops in Italy and it represents a new proximity service in order to offer the best in terms of quality, rates and convenience.
Pam City opened in Rome, the new generation of the urban proximity shop. The City project aims to guarantee a good, healthy and local selection, with a continuous convenience, with many innovative saving solutions.
Distinctive features are the different lunch menus or snack ideas, to be enjoyed at home or in the foodhall, the cosy refreshment point, and the wide selection of fruits, vegetables, cheese and local cured meat.
May 16th
2019
December 9th
2019
Pam launches Pam a Casa in Milan, the online shopping service. In the digital store you can choose among +7000 everyday products, including fresh ones, fruits and vegetables, which can be delivered directly to your door in a two-hour window.
The service is added to other two important home delivery partnerships covering the rest of Italy: Amazon Prime Now and Supermercato24.